Rad Like Dad is a youth apparel brand that I own and operate with two additional business partners. The brand is rooted in action sports, art, and music and is a celebration of fatherhood and family life.
RLD is a passion project for me outside of Microsoft and speaks to what I value as a father. I'm responsible for the branding, marketing, and social activation side of the business which includes the extension of the brand throughout the web, social media, and products. Check us out at www.radlikedad.com.
Rad Like Dad is a youth apparel brand that I own and operate with two additional business partners. The brand is rooted in action sports, art, and music and is a celebration of fatherhood and family life.
RLD is a passion project for me outside of Microsoft and speaks to what I value as a father. I'm responsible for the branding, marketing, and social activation side of the business which includes the extension of the brand throughout the web, social media, and products. Check us out at www.radlikedad.com.
Home page for RLD with new product promos and social media integration
Landing page for the Rad Like Dad t-shirt collection
Landing page for the Rad Like Dad hoodie collection
Landing page for the Rad Like Dad hat collection
Landing page for the Rad Like Dad beanie collection
Detail page with path to purchase, alternate product views, recommendations, and social feed
Landing page for the brand story and positioning
Landing page for the family ambassadors with family profiles and interview
