Coca-Cola Journey was an RFP response to the Coca-Cola company’s Agency of Record corporate website work. Coca-Cola wanted to create “a system wide digital publishing platform to tell our stories.”
What stuck out to me was that Coca-Cola does some great things around the world that people don’t often hear about. With that in mind, I came up with an idea of an editorial platform that showcased the company’s social responsibility work told through the lens of the company’s brand promise.
Coca-Cola Journey was an RFP response to the Coca-Cola company’s Agency of Record corporate website work. Coca-Cola wanted to create “a system wide digital publishing platform to tell our stories.”
What stuck out to me was that Coca-Cola does some great things around the world that people don’t often hear about. With that in mind, I came up with an idea of an editorial platform that showcased the company’s social responsibility work told through the lens of the company’s brand promise.
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Kenya Water Project
Polar Bear Conservation
Teach for America
Corporate side of the house
Coca-Cola brand portfolio
Landing environment for individual brands
Entry point for investors
Entry point for sustainability report
Entry point for Coke advertising
Motion study for website