The Coca-Cola Consumer Action Mapping work was a 3-5 year vision put together for Coca-Cola’s rewards program, My Coke Rewards. At the time, MCR was a financial loss to the company and of little value to brands. The ask was very blue sky; come up with a 3-5 year vision, disregard budget, infrastructure, technology, etc., and recruit new members.
The solution we defined was three parts: connect coke’s disparate system of consumer touch points, collect consumer data at those touch points, and leverage that data to inform consumer purchase decisions moving forward.
The Coca-Cola Consumer Action Mapping work was a 3-5 year vision put together for Coca-Cola’s rewards program, My Coke Rewards. At the time, MCR was a financial loss to the company and of little value to brands. The ask was very blue sky; come up with a 3-5 year vision, disregard budget, infrastructure, technology, etc., and recruit new members.
The solution we defined was three parts: connect coke’s disparate system of consumer touch points, collect consumer data at those touch points, and leverage that data to inform consumer purchase decisions moving forward.
Visualization that outlines the scenarios and "moments of influence" in the consumer journey
Persona, demographic, and supporting data points
Program overview
Storyboards and script for animatic
Animatic for presentation
Persona, demographic, and supporting data points
Program overview
Storyboards and script for animatic
Animatic for presentation
Persona, demographic, and supporting data points
Program overview
Storyboards and script for animatic
Animatic for presentation